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False marketing prompts FDA to warn to drug manufacturers
The Wall Street Journal (WSJ) reports that the U.S. Food and Drug Administration (FDA) has issued warnings to the makers and marketeers of Adcirca, a high-blood pressure medication, over the promotion of misleading information.
In the U.S., United Therapeutics markets and develops Adcirca (Tadalafil). Eli Lilly & Co. markets and develops the product outside of the U.S. Both companies received warning letters from the FDA about the misinformation and misrepresentation.
According to the FDA, Adcirca's Web site overstates the effectiveness of the drug and also fails to detail all possible complications of taking the drug, such as cardiovascular problems among other things. Failure to produce accurate and whole information misleads consumers and makes Adcirca seem safer to take than it actually is.
A recent study published by the Journal of Bioethical Inquiry notes that the practices of "cherry picking" clinical trial results to align with marketing agendas, suppressing information and misrepresenting or spinning information have been around for decades and are still very common today's pharmaceutical world. The authors of the study, Glen Spielmans and Peter Parry, refer to the aforementioned practices as "marketing-based medicine."
According to the report, Eli Lilly & Co., one of the manufacturers of Adcirca, has participated in some of the aforementioned unethical practices. While the study focuses primarily on the misrepresentation of antipsychotics, marketing-based medicine is a practice that is used in the promotion of various medications.
The WSJ reports that United Therapeutics has now removed content that the FDA cited as misleading from its Web site. For some users of this drug however this correction may have come too late.
Patient trust is often abused by drug manufacturers. As patients, we expect the medicine we take to make us better, not worse. When drug companies misrepresent facts or withhold information about dangerous side effects, it is the patient who is left to suffer. In some cases, side effects of prescription medication can be long lasting or even fatal.
Our law firm has handled several cases concerning drug safety. If you have experienced adverse side effects from prescription medication, contact our law firm for a free consultation and learn your legal options today.
About the Editors: Shapiro, Cooper Lewis & Appleton is a law firm which focuses on injury and accident law and we have experience handling dangerous drugs and prescription drug errors. Check out our dangerous drug information page to learn more about side effects and recalls. Our primary office in based in Virginia Beach, but we're ready to come to you anywhere in Virginia if you've been seriously hurt by someone else's carelessness. We are ready to talk to you right now and provide free initial confidential injury case consultations, so call us toll free at 1-800-752-0042.
Rick Shapiro and James Lewis were included among the "Best Lawyers in America" 2010 Edition, named Virginia "Super Lawyers" For Personal Injury Law (2009, less than 5% of lawyers are chosen), and selected by the National Million Dollar Advocates Forum (2009). In addition, we were the first injury law firm in Virginia to join Primerus, a select group of highly ethical, respected law firms. Our firm has the highest rating of AV from Martindale-Hubbell, a national lawyer ranking organization, which means we have a reputation for preeminent legal skill.
Our injury attorneys also host an extensive injury law video library on Youtube . Furthermore, our lawyers proudly edit the Virginia Beach Injuryboard and Norfolk Injuryboard as a public information service.
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